Arguably one of my favorite videos on counter-cultural thinking that challenges a companies' reason to exist. Simon Sinek presents a concept that could change "how" you think about what motivates people, differentiates a company and makes a lasting impression through a company's mission. This video went live over 14 years ago and is still a relevant watch for any entreprenuer. If you have never seen this video... you are welcome. If you have seen it... maybe it's worth a re-watch.
Insights
- Simon Sinek's "Golden Circle" represents the "what," "how," and "why" of a companies existence
- We differentiate our organization and focus on our execution via communicating our purpose from the inside outnot the outside in (as most companies do)
- Starting with the "why" you do something before the "what" and "how" is a way for leaders to inspire action and motivate others
- Learn from select companies/people that effectively embraced this concept and clearly defined their "why"
Learn from Simon Sinek
- Website: Simon Sinek
- Book: Start With Why (Purchase on Amazon)
- Book: Leaders Eat Last (Purchase on Amazon)
- Book: The Infinite Game (Purchase on Amazon)
- YouTube: Simon Sinek
Notices
Notices
Please note the below notices that apply to all content: Viewers: You have a lot of content vying for your attention. I appreciate your view and am honored to have your attention (even for a minute). Opinions: This content contains my opinions only. These opinions are my own and do
John Reites
