Toolbox

The mostly-definitive list of my most recommended resources for your entrepreneurial journey


Habits

Your habits define who you are, what your focus on and set the path for daily execution.


  • Book: 7 Habits of Highly Effective People by Stephen Covey (Amazon)
  • Book: Meditations by Marcus Aurelius (Amazon)
  • Book: The Power of Habit by Charles Duhigg (Amazon)
  • Book: Letters from a Stoic by Seneca (Amazon)
  • Book: Illuminate by Nancy Duarte (Amazon)
  • Book: Resonate by Nancy Duarte (Amazon)
  • Book: Outliers by Malcolm Gladwell (Amazon)
  • Newsletter: Daily Stoic by Ryan Holliday (https://dailystoic.com)
  • Video: 11 Stoic Secrets to Better Habits by Ryan Holiday (Daily Stoic)
  • Video: Routines are Fragile by Ryan Holiday (Daily Stoic)
  • Video: How to Deal with People by Ryan Holiday (Daily Stoic)

Leadership

Develop stronger business skills, learn new strategies and focus on self-reflection to be a better leader for others.


  • Book: Start With Why by Simon Sinek (Amazon)
  • Book: Leaders Eat Last by Simon Sinek (Amazon)
  • Book: The Infinite Game by Simon Sinek (Amazon)
  • YouTube: Simon Sinek
  • Book: Good to Great by Jim Collins (Amazon)
  • Book: Creating Magic by Lee Cockerell (Amazon)
  • Book: Originals by Adam Grant (Amazon)
  • Video: How I Built Three (3) Billion Dollar Companies by Frank Slootman
  • Video: 50 Harsh Stoic Truths That Will Improve Your Life by Ryan Holiday (Daily Stoic)

Market

Consistently learn about and stay current on the evolving business market around you so that can makes move ahead of the market.



Strategy

Maintain a business strategy that enables you to be a market leader, evolve rapidly, pivot when required and provide a solution today, solution tomorrow approach.


  • Book: Crossing the Chasm by Geoffrey A. Moore (Amazon)
  • Book: Linchpin by Seth Godin (Amazon)
  • Book: The Lean Startup by Eric Ries (Amazon)
  • Book: $100 Startup by Chris Guillebeau (Amazon)
  • Book: The Art of War by Sun Tzu (Amazon)
  • Book: The E-Myth Revisited by Michael E. Gerber (Amazon)
  • Book: The Third Wave by Steve Case (Amazon)
  • Video: How Great Leaders Inspire Action by Simon Sinek
  • Video: A Plan is Not a Strategy by Harvard Business Review
  • Video: Focusing is About Saying No by Steve Jobs
  • Video: 10 Ways to Build a Moat in SaaS by Jason Lemkin (SaaStr)
  • Video: Build a Culture by Design, Not Default by Simon Sinek

Experience

Business books that are entertaining, inspirational and de-motivating as you learn about business leaders and their company stories.


  • Book: Creativity, Inc. by Amy Wallace and Ed Catmull (Amazon)
  • Book: The Ride of a Lifetime by Robert Iger (Amazon)
  • Book: Steve Jobs by Walter Isaacson (Amazon)
  • Book: Shoe Dog by Phil Knight (Amazon)
  • Book: Bad Blood by John Carreyrou (Amazon)

Networking

Enhance your skills to expand your sphere of contacts, use tools to create a network-focused daily habit, influence in your market and team up with others for mutual support.


Customer Relationship Management (CRM)

Software system that helps you maintain contacts.

Social Networks

I only use a couple and hope to connect with you on them.


Marketing and Sales

If you can't build something, market it and sell it...you don't have a business. Sharpen your ability to sell via a series of the best techniques.


  • Book: Permission Marketing by Seth Godin (Amazon)
  • Book: The Art of Public Speaking by Carnegie Esenwein (Amazon)
  • Book: Linchpin; Are You Indispensable? by Seth Godin (Amazon)
  • Book: How to Win Friends and Influence People by Dale Carnegie (Amazon)
  • Book: Made to Stick by Chip Health and Dan Health (Amazon)
  • Book: This is Marketing by Seth Godin (Amazon)
  • Video: Introduction of the Apple iPod by Steve Jobs
  • Video: Introduction of the Apple iPhone by Steve Jobs
  • Video: How to Run a 30 Minute Discovery Call by Tech Sales with Higher Levels
  • Video: Top 10 Go-to-Market (GTM) Mistakes Founders Make Again and Again by Jason Lemkin (SaaStr)

Operations

After you build something and sell it, you have to deliver it. Enhance your ability to provide high-quality deliverables to your customers via repeatable operational models that enable scaled consistency.


  • Video: Foolproof Operating Philosophy by David Sacks

Software

Technology I use as my daily tools to run my life and career.



Music

Work is better with music - including my recommended playlists and intro songs I want played as I walk onto a stage.


Playlists

  • Pop Punks Not Dead (Apple)
  • Brooklane...only Brooklane (Apple)
  • Reites Family Christmas (Apple)

Stage Intro Songs

  • Southtown by P.O.D. (Apple)
  • Deep South by Cartel (Apple)
  • Lose Yourself by Eminem (Apple)
  • All Downhill from Here by New Found Glory (Apple)